…….my itinerary is not in stone yet but I will travel to Brussels for a solo exhibition which opens May 28th. I will be building a large styrofoam robot on site, and as usual, about half of the entire exhibition will be site specific. There are several pieces being fabricated and its always a challenge to work in such a way overseas. I work closely with this particular gallery, Think.21, who understands me and my work intimately enough to negotiate complex production methods – even when I am not there. I develop drawings and plans, research production methods, and then they source the best fabricator. “The guy doesn’t even make his own work?” true, in some cases, I seek a level of high production so technically specific it only makes sense to use professional technical crafts people. I am sure we can find plenty of masters throughout history whom have had their work constructed by teams of assistants, but it does sound odd to some who still only understand art making as a craft exercise. I am a maker and always will be, but in my practice I continue to believe I can and should use every media, method and technical advantage I can access.
The SWF show is coming right along, and I even have a title. FLOTSAM. The random floating debris encountered in the open ocean is referred to as flotsam, not to be confused with jetsom which is the jettisoned articles a vessel will throw over board prior to running a ground or capsizing. I imagine our visual culture to be a sea. A sea filled with Flotsam so thick and dangerous that navigating through it is treacherous. Imagine the things we see are bumped into, sometimes even attaching themseleves to us, clinging to our consciousness. The work in this show is synthesized visual flotsam.
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Heidi McBride has a background in print and product design, publishing, the performing arts, and fine and visual arts. As the owner of Heidi McBride Gallery and Art Consultancy, she works with people to discover finished pieces of original fine art or to develop and install custom, site-specific works.